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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Paperback
Edition:
Second
Margaret A. Morrison
Eric E. Haley
Kim B. Sheehan
Ronald E. Taylor
Publisher:
SAGE Publications, Inc
Release Date:
2011
ISBN-10:
1412987245
ISBN-13:
9781412987240
List Price: 
$169.00
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