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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Paperback
Edition:
5
Author:
Jean-NoAtildelaquol Kapferer
Publisher:
Kogan Page
Release Date:
2012
ISBN-10:
0749465158
ISBN-13:
9780749465155
List Price: 
$70.00
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