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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
Paperback
Les Binet
Peter Field
Publisher:
Institute of Practitioners in Advertising
Release Date:
2013
ISBN-10:
085294134X
ISBN-13:
9780852941348
List Price: 
$49.33
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