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Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm
Hardcover
Edition:
7
Valarie A. Zeithaml
Mary Jo Bitner
Dwayne Gremler
Publisher:
McGraw-Hill Education
Release Date:
2017
ISBN-10:
0078112109
ISBN-13:
9780078112102
List Price: 
$249.95
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