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Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition
Paperback
Edition:
Revised
Bonnie B. Reece
Thomas C. Kinnear
Martin R. Warshaw
James F. Engel
Publisher:
Pinnaflex Educational Resources inc
Release Date:
2000
ISBN-10:
1893673057
ISBN-13:
9781893673052
List Price: 
$74.95
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