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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Hardcover
Edition:
3
Paul Farris
Neil Bendle
Phillip Pfeifer
David Reibstein
Publisher:
Pearson FT Press
Release Date:
2015
ISBN-10:
0134085965
ISBN-13:
9780134085968
List Price: 
$54.99
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eBook: $52.99

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