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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Hardcover
Edition:
2nd ed.
Paul Farris
Neil T Bendle
Phillip E Pfeifer
David J Reibstein PH.D.
Publisher:
Wharton School Publishing
Release Date:
2010
ISBN-10:
0137058292
ISBN-13:
9780137058297
List Price: 
$54.99
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eBook: $49.99

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$49.99

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