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Marketing Management: A Strategic Decision-Making Approach Marketing Management: A Strategic Decision-Making Approach
Paperback
Edition:
5
John Mullins
Orville Walker
Jr.
Harper Boyd
Jean-Claude Larreche
Publisher:
McGraw-Hill/Irwin
Release Date:
2004
ISBN-10:
0072863706
ISBN-13:
9780072863703
List Price: 
$145.31
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85 Day Rental: $105.91

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55 Day Rental: $100.34

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