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Managing Customers As Investments: The Strategic Value Of Customers In The Long Run Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
Hardcover
Edition:
First Edition
Sunil Gupta
Donald R. Lehmann
Publisher:
Wharton School Pub
Release Date:
2005
ISBN-10:
0131428950
ISBN-13:
9780131428959
List Price: 
$34.99
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Price:
$1.57
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$3.99
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$5.56
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$51.19
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$4.25
Total:
$55.44

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Abebooks
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Used
Used $1.57
as of 1 second ago
$3.99
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New
New $51.19
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$4.25
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