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How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding
Hardcover
Edition:
Illustrated
Author:
D. B. Holt
Publisher:
Harvard Business Review Press
Release Date:
2004
ISBN-10:
1578517745
ISBN-13:
9781578517749
List Price: 
$38.00
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eBook: $37.99

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