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Empirical Generalizations about Marketing Impact, 2nd ed. (Relevant Knowledge Series) Empirical Generalizations about Marketing Impact, 2nd ed. (Relevant Knowledge Series)
Paperback
Edition:
2nd
Dominique M. Hanssens
Editor
Publisher:
Marketing Science Institute
Release Date:
2015
ISBN-10:
0996505504
ISBN-13:
9780996505505
List Price: 
$34.99

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