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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
Hardcover
Edition:
11
George Belch
Michael Belch
Publisher:
McGraw Hill
Release Date:
2017
ISBN-10:
1259548147
ISBN-13:
9781259548147
List Price: 
$320.54
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