| | Picture | Product Description |
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List Price:
$14.99 | The Tipping Point: How Little Things Can Make a Big Difference
Paperback
Author: Malcolm Gladwell
Publisher: Back Bay Books
Release Date: January 2002
ISBN-10: 0316346624
ISBN-13: 9780316346627
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| | 
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$25.95 | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Hardcover
Author: Dan Ariely
Publisher: HarperCollins
Release Date: February 2008
ISBN-10: 006135323X
ISBN-13: 9780061353239
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| | 
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$24.95 | Buyology: Truth and Lies About Why We Buy
Hardcover
Author: Martin Lindstrom
Publisher: Doubleday Business
Release Date: October 2008
ISBN-10: 0385523882
ISBN-13: 9780385523882
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| | 
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$26.00 | Nudge: Improving Decisions About Health, Wealth, and Happiness
Hardcover
Author: Richard H. Thaler, Cass R. Sunstein
Publisher: Yale University Press
Release Date: April 2008
ISBN-10: 0300122233
ISBN-13: 9780300122237
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$17.95 | Influence: The Psychology of Persuasion (Collins Business Essentials)
Paperback
Edition: Revised
Author: Robert B. Cialdini
Publisher: Collins Business
Release Date: January 2007
ISBN-10: 006124189X
ISBN-13: 9780061241895
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$25.00 | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Hardcover
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press
Release Date: June 2008
ISBN-10: 1416570969
ISBN-13: 9781416570967
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$21.95 | Sway: The Irresistible Pull of Irrational Behavior
Hardcover
Edition: 1
Author: Ori Brafman, Rom Brafman
Publisher: Doubleday Business
Release Date: June 2008
ISBN-10: 0385524382
ISBN-13: 9780385524384
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$16.95 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Paperback
Author: David Meerman Scott
Publisher: Wiley
Release Date: November 2008
ISBN-10: 0470379286
ISBN-13: 9780470379288
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$29.95 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Hardcover
Edition: 1
Author: W. Chan Kim, Renée Mauborgne
Publisher: Harvard Business School Press
Release Date: February 2005
ISBN-10: 1591396190
ISBN-13: 9781591396192
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$24.95 | Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
Hardcover
Author: Michael Masterson, MaryEllen Tribby
Publisher: Wiley
Release Date: October 2008
ISBN-10: 0470375027
ISBN-13: 9780470375020
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