Selected Product:
| The Tipping Point: How Little Things Can Make a Big Difference
Hardcover
Edition: 1
Author: Malcolm Gladwell
Publisher: Little, Brown and Company
Release Date: 2000-02
ISBN-10: 0316316962
ISBN-13: 9780316316965
List Price: $25.99
Average Customer Rating:
  | |
![Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything](http://ecx.images-amazon.com/images/I/51Z1scnqz1L._SL75_.jpg)
Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
ISBN-10: 0061234001
ISBN-13: 9780061234002
List Price:$27.95
The World Is Flat 3.0: A Brief History of the Twenty-first Century
ISBN-10: 0312425074
ISBN-13: 9780312425074
List Price:$16.00
Made to Stick: Why Some Ideas Survive and Others Die
ISBN-10: 1400064287
ISBN-13: 9781400064281
List Price:$25.00
The Wisdom of Crowds
ISBN-10: 0385721706
ISBN-13: 9780385721707
List Price:$14.95
|
To use our price comparison to get the cheapest price, please click on the "Find the Cheapest Price" button located above for The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (ISBN-10: 0316316962, ISBN-13: 9780316316965).
At this time we have not yet written a review for The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (ISBN-10: 0316316962, ISBN-13: 9780316316965). Please continue to keep checking back to this page as we are constantly adding reviews.
Summaries and Customer Reviews are supplied by Amazon.com
"Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world."
Want to know what takes ideas over the edge?
| Customer Rating: | | If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of his exploration focuses directly on consumer products, such as the resurgence of Hush Puppies. |
Excellent source for recognizing upcoming shifts and what makes them stick.
| Customer Rating: | Gladwell eloquently illustrates how little things make a big difference. It only takes one different approach or element to dramatically change the way people view the world, how we react to certain information and more. I think most of us have embraced this notion at least to some degree.
One of my favorite ways to look at change is to consider this quote that I've heard used throughout Glazer-Kennedy. "Little hinges open big doors." I also like the fact that this particular quote is a more positive approach to change. A hopeful look at what's behind the big door.
Gladwell explores the three rules of epidemics, how they manifest themselves and more. The basic premise of the book is that it only takes three elements to create an epidemic.
1) The Law of the Few: This follows the basic rule of thumb that 20% of people do 80% of the work. The same it true of creating epidemics. Thought leaders ban together to present and distribute information that sways public opinion.
2) The Stickiness Factor: This isn't new to most seasoned marketers - your message must have some staying power, create interest and become contagious in a sense. It's all about restructuring messages to make them appealing with more impact.
3) The Power of Context: The key to connecting with others, making them want to change behavior or buy into a particular train of thought is in the smallest details pertaining to immediate situations. Simply put it's all about presentation and doing so in a way that evokes emotion and buy in.
This sounds surprisingly familiar to most marketing strategies yet it is a bit more complex. According to Gladwell, there are three types of personalities that are instrumental in bringing topics, trends, and more to the tipping point; Connectors, Mavens and Salesmen. Each possesses special gifts and goals that contribute to the tipping point (you'll have to read the book to find the characteristics of each).
The theory of the Tipping Point requires reframing the way we individually think about the world to forge change.
There are two big lessons of The Tipping Point:
The first is that starting any epidemic requires concentrating on a few key areas to gain momentum. This is easily illustrated by word of mouth marketing and the energy it creates to effortlessly spread the word about individual topics or issues of importance.
The second is the realization that the world does not accord with our intuition no matter how much we want it to. Those who are successful at creating epidemics know they must go beyond doing what they think is right and actually test their intuitions and ideas. This combination ensures success.
It stands to reason that focusing on more positive approaches, solutions and mindsets will in turn create an epidemic of abundance and at the same time the opposite is true depending on YOUR world view. I encourage you to read this book and ask yourself:
"What is my worldview?"
"What am I doing to create positive change?" |
The World We can not See
| Customer Rating: | If you are a sociologists probably you would not think that this is an interesting book, but if you don't have a specific education in social sciences, you may learn a lot.
The book depends on many famous articles which may be familiar to scientists but the way the author presents them is very sensible for the unspecified reader.
As in many books some ideas are unnecessarily repeated, but it is nearly impossible to find a book without this boring feature.
The book helped me to figureout the "connectors", "mavens" and "salespersons" around each of us and the impact they make on the population. How can some people change many things? Why does a restaurant become unexpectedly popular? Why do we decide to do something immedistely and find out that many people are doing this at the same time?
Why are some people very popular and know many people?
I think nearly all the idease are supported by some scientific articles. I recommend the book for everyone who are not experts in this field. Enjoy the book... |
Just what i needed
| Customer Rating: | | i needed this book for a class i am taking and it worked out well enough for that. its seemed like the shipping took longer than expected though... |
The Sticking Point
| Customer Rating: | Mr. Gladwell's book is an easy read, and presents a cogent view of how trends evolve and grow from inception to complete fruition.
However, I did find it a bit too simplistic in some aspects, and missing some of the other elements that surely affect whether an idea catches on or not. For example, the concept of "stickiness" surely has an equal and opposite concept I would call "repulsiveness" that can, (and I am sure actually does) stop some trends from evolving at all. And, there is no mention of the cultural awareness that surely tills the soil, making it ready for acceptance of the trend, and providing the roots from which it springs.
All that being said, the ideas and concepts presented in The Tipping Point provide a worthwhile addition to the understanding of those interested in marketing and sales, and is a book I would highly recommend. |
|
