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The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing (Little Books. Big Profits)
The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing (Little Books. Big Profits)

Hardcover
Author: Louis Navellier
Publisher: Wiley
Release Date: 2007-10-05
ISBN-10: 047013772X
ISBN-13: 9780470137727
List Price: $19.95
Average Customer Rating:
Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:
Profit from a powerful, proven investment strategy

The Little Book That Makes You Rich is the latest book in the popular "Little Book, Big Profits" series. Written by Louis Navellier -- one of the most well-respected and successful growth investors of our day -- this book offers a fundamental understanding of how to get rich using the best in growth investing strategies. Navellier has made a living by picking top, actively traded stocks and capturing unparalleled profits from them in the process. Now, with The Little Book That Makes You Rich, he shows you how to find stocks that are poised for rapid price increases, regardless of overall stock market direction. Navellier also offers the statistical and quantitative measures needed to measure risk and reward along the path to profitable growth stock investing. Filled with in-depth insights and practical advice, The Little Book That Makes You Rich gives individual investors specific tools for selecting stocks based on the factors that years of research have proven to lead to growth stock profits. These factors include analysts' moves, profit margins expansion, and rapid sales growth. In addition to offering you tips for not paying too much for growth, the author also addresses essential issues that every growth investor must be aware of, including which signs will tell you when it's time to get rid of a stock and how to monitor a portfolio in order to maintain its overall quality. Accessible and engaging, The Little Book That Makes You Rich outlines an effective approach to building true wealth in today's markets.

Louis Navellier (Reno, NV) has one of the most exceptional long-term track records of any financial newsletter editor in America. As a financial analyst and editor of investment newsletters since 1980, Navellier's recommendations (published in Emerging Growth) have gained over 4,806 percent in the last 22 years, as confirmed by a leading independent newsletter rating service, The Hulbert Financial Digest. Emerging Growth is one of Navellier's four services, which also includes his Blue Chip Growth service for large-cap stock investors, his Quantum Growth service for active traders seeking shorter-term gains, and his Global Growth service for active traders focused on high growth global stocks.

Customer Reviews
Average Customer Rating: Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0

The Little Book that Makes Navallier Rich?
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
Overall, this is a good book. I think the whole "Little Books, Big Profits" series is great and I hope they continue releasing more books.

Navallier isn't the greatest writer, but he's not all that bad either. He's a self-confessed number crunching geek and it shows through his analytical style of writing where he wastes no words.

However, I question his true motive in writing this book. Was it truly to divulge his successful technique or was it the perfect book to guide you to subscribe to one of his newsletters? He offers a free (currently) website that evaluates stocks based on the criteria he lays out in his book, but sign up for it and hope you have a good spam filter.

The true value of this book is actually part of the other "Little Book, Big Profits" series. First, read the whole series and you'll have a good understanding of how the market works and how to invest. But the true value is in combining this book with Joel Greenblat's book and Pat Dorsey's book. Greenblat has a stock screening program as well that is also currently free. Start with Greenblat's screened stocks, evaluate their economic moat, as described by Dorsey, then check the grade Navallier's program gives the stock. Between all three steps, you're sure to find winners.

Good book, great series. Combine the knowledge of all these professionals and you'll learn a lot.

Hype. Self promotion and marketing machine at work.
Customer Rating:  Score = 1 Score = 1 Score = 1 Score = 1 Score = 1
Before employing this strategy, i suggest you review the performance of Navelliers mutual funds on Morningstar.com and/or other websites. Despite tremendous performance figures presented in the book, most of his funds rank poorly over the last 5 years on an annual basis. They are typically in the bottom quartile. Yes, his long-term numbers are still good and occasionally he has a decent year, but the reality is that the performance outlined in the book isn't what he's delivered over the last 5 years.

I'm always very leary of performance claims without the supporting data. For a "numbers guy" I was suprised only the basic return numbers were included. No supporting information is provided the shows the annual returns, risk or tracking error. Nor is the benchmark discussed. Further digging showed why. There is s huge disconnect between the real performance of the funds he runs and what's presented in the book. Be care employing this magic formula as, for the most part, even Louis doesn't produce the numbers he claims.

Ideas found elsewhere, but overall good
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
The book provides 8 clear ways to evaluate if you should buy a stock. These ideas are similar to William O'Neil or other investors, but overall good reminder as to what to look for. You can read this book in an hour. The only issue with this book is that you are basically buying and holding even when the market is down.

Do you want to know what the Author is buying? Go to his web site at www.navellier.com where he manages funds. His model portfolio's are down, some over 20% ! Yes, the issue here like many people that manage funds or model portfolios is that they stay invested even in the worst times.

Indicating what to buy is good as this book outlines, but having people hold on for a gut wrenching ride losing over 20% to wait YEARS to get it back to me is foolishness.

What is missing in this book is an overall market viewpoint to answer the question "Should I be a buyer, selling short, or stay in cash?"

This book does not answer that question. A great book that will and pointed to the down market in 2008 is the classic "Martin Zweig Winning on Wall Street." This book is a real winner and has a similar formula for picking stocks but you will get few results.

I would take Navellier stock picking recommendations then be a buyer based on Zweig's marketing timing model. Why buy big in a down market? If you want a gut wrenching experience go to Cedar Point or 6 Flags.

The Little Book that Makes You Rich
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
Very simple to understand and very straightforward. It helps an investor to understand he needs to remain cool, rely on facts and forget about emotions.

Numbers are King, but other factors at play
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
This book provided an excellent overview of successful growth investing; but, while providing broad strokes, the book seems primarily focused on selling further services from Mr. Navellier. I share Mr. Navellier's love of numbers, but I wish there were further information on the exact forumlas used so I could replicate the calculations on my own...unless he is personally screening each of the 5000 stocks each day.

I tried to sign up for the given website and I have trial access, but have yet to receive credentials to sign on as a member--after two attempts and two weeks later. I have received all of the solicitations to purchase investing newletters though--from $200 to over $1000 per year or more.

Mr. Navellier is one of the few investors who beats the S&P 500 according to the Hulbert Report, but what if I invested that $1000 per year instead of purchasing the newsletter? If I invest $1000 for 20 years at a growth of 12% a year, $20,000 becomes $90,000 in a no load index fund--discounting taxes and other fees...I feel free to discount as Mr. Navellier does it in his advertisements.

The positives of the book are as follows:
1. It gets you excited about returns
2. It makes a good case for growth investing.
3. It is well written.
4. Mr. Navellier has demonstrated he is one of the few money managers to consistently beat the S&P 500

The negatives:
1. No exact way to replicate results on your own, you need the "free" website to do that.
2. The constant reminders that Mr. Navellier's newsletters were successful, if only you had purchased one...


























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