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Earlier this year we let you know that a new edition of The Better World Shopping Guide would soon be available, and now we are posting to let you know it is. The new edition doesn't disappoint. Pocket-sized so it's easy to carry around, and at-a-glance easy-to-read, it grades companies with a simple A to F. The grade encompasses human rights, the environment, animal protection, community involvement, and social justice. I've always believed we vote with our dollars every day, choosing through our purchases what kind of world we want to live in. This book embraces that idea, and also gives a list of "Top 10 Things to Change" from banking and credit cards, to chocolate and coffee. Reviewed by Chris, Seventh Generation blog The only comprehensive guide for socially and environmentally responsible consumers available, this book ranks every product on the shelf from A to F so you can quickly tell the “good guys” from the “bad guys”—turning your grocery list into a powerful tool to change the world. Representing over seventeen years of distilled research, data is organized into the most common product categories including coffee, energy bars, computers, gasoline, clothing, banks, cars, water, and more. Also included is a summary of the essential information about particular product categories, profiles of the best and worst companies, practical buying tips, and the most useful online resources available. Whether you believe in environmental sustainability, human rights, animal protection, community involvement, or social justice, this book is for you! Small enough to fit in a back pocket or small purse and organized in a shopping-friendly format, The Better World Shopping Guide will help you change the world as you shop! Ellis Jones has been teaching people to make a difference in the world for over a decade with works like The Better World Handbook. A scholar of social responsibility, social change, and everyday activism, he founded and directs the Better World Network. He teaches sociology at the University of California, Davis. I don't mean to be a traitor . . . | Customer Rating: | I have to admit I'm feeling a little bit evil and trecherous for not giving such a great book and excellent concept a five-star review, but I will explain.
I am a long-time vegetarian and long-time environmentalist. I have been following Dr. Jones' "vote with your wallet" concept for many, many years (more than I care to admit), and I firmly believe that our voice is most greatly amplified when we speak daily from our role as consumer.
The GREAT thing about this book is that it is a concise, easy-to-carry, easy-to-consult-on-the-fly score card for most everything you might want to buy, from just about every company you can buy it from, and even from most of the places you'd be buying it. If you're already a well-informed green shopper and you have some experience with the politics of responsible consumption, then this is, indeed, a five-star book.
The downside to the book is that in order to make it a "pocket guide," it contains very little background information or explanation for why a particular company received the score they did. If you're new to the concept and find lots of your favorite products are getting Ds and Fs, then you are left almost on your own to find out why. (Of course, I'm all for doing your own research!) There are SOME explanations, but it's just not possible to detail the myriad reasons for corporate irresponsibility in a 177-page pocket-sized book.
There IS a web site for the book, but I don't think it's been updated for the second edition of the book, and it has very limited functionality. There is no search function, for example, and if there are details about specific company scores, I couldn't find them.
An example: I need some new pajamas. I have always liked shopping at Marshalls, not only because of the good prices and selection, but because I feel like my consumer dollar means less there---whatever I buy is usually past-season and is no longer part of the mainstream consumer chain. However, I checked my Better World Shopping Guide (page 134, Retail Stores) and find, much to my dismay, that Marshalls ranks a D minus! However, because they aren't the worst company on the page (that dishonor goes to Wal-Mart), there's nothing on the detail page to explain why Marshalls did so poorly.
I went to the web site and looked for nearly 15 minutes, and I still couldn't find anything to explain what a retail store had to do to rank a D minus. In fact, the listing under Retail Stores is from the first edition of the book, and Marshalls isn't even on the list. The small-print explanation beneath the chart discusses only how the data is collected and processed, and not WHY the companies received the grades they did. Since there's no search function, either, I couldn't simply type in "marshalls" and hope to find the answer to my question.
We NEED books like this, and we need people and organizations who can help us, the average consumer, understand how large corporations operate in relation to our world.
Big companies like Philip Morris (the world's largest tobacco company, who owns Kraft, Nabisco, and a few hundred other brands) don't make it easy for consumers to link their brands with the parent company. Lots of people, even you maybe, would be surprised to know that something as seemingly innocent as buying an all-American favorite like Kraft Mac & Cheese helps Big Tobacco's bottom line.
Even the grocery manager at my local Whole Foods didn't know that Back To Nature was a Kraft Foods holding when I asked him why Whole Foods Market even carries it and currently has the whole brand on store-wide sale. I've got the same question in to Whole Foods' corporate customer service, but I haven't gotten my answer yet.
I LOVE this book and will continue to carry it in my purse every time I go shopping, and will continue to consult it before every shopping trip (like today). However, what's missing is adequate back-up information for new users and for those of us who want to know WHY we're doing what we're doing. I wouldn't mind if the back-up was on the web site and not in the book itself, but it's not easy to find anywhere, and I don't think that's a good idea when your goal is to educate consumers to make better decisions. I also think that most people who buy a book like this are, by nature, the kind of people who ask the same questions I'm asking, and who want to know the facts.
I'm looking into The Better World Handbook to see if that is a recommended companion, so maybe the answers to my questions are there. | Better World | Customer Rating: | | Easy to use guide. I gave away 5 as gifts. Small enough to have in your purse or pocket when you want to make a conscious decision on buying from companies that do a better job of improving the way we live. It does not have everything I shop for but it proved to be helpful. The A-F grading of companies is helpful and the book has links to doing more research if you are interested. | Worth Every Penny | Customer Rating: | | Anyone who is working on being a better consumer with a social conscience will benefit from this very helpful book. After I read and used it, I gave copies to three friends. Two of them now take the book shopping with them as they try to make better purchasing choices. | How to make ours a "Better World" | Customer Rating: | | "The Better World Shopping Guide" should be on everyone's desk who is in charge of drawing up shopping lists for their families. It is a terrific resource which enables us to be better, more knowledgeable consumers whose purchases make the least negative impact on our world. An updated version would be even more helpful. | Everybody should own this book! | Customer Rating: | I'll start off by saying that this is the most important book I own. I thought that I was being a good citizen to the environment by recycling everything, buying organic produce, etc. I had no idea how off the mark I was until I picked up this book. It is, to say the least, an eye-opener.
I carry it in my purse at all times, and, with it's grading system, it is very user friendly. One of the things that blew me away was the fact that almost 40% of all chocolate produced in the world is done using child slave labor! For that reason alone you should know who scored a "D" or "F." Not only does it list brands of foods you should avoid, but retail stores, electronics, clothing, gas, and the list goes on.
Usually I don't go on about books, or anything else I buy here, but this book is a huge exception for me. I honestly believe if we were all more conscience of the products we purchased, and where we purchased them from, this world would be a lot better place. If I could afford it I would buy a copy of this book for everyone I know.
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