Selected Product:
| Talent Is Not Enough: Business Secrets For Designers (VOICES)
Paperback
Author: Shel Perkins
Publisher: Peachpit Press
Release Date: 2006-03-15
ISBN-10: 0321278798
ISBN-13: 0785342278798
List Price: $29.99
Average Customer Rating:
  | |
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
ISBN-10: 0932102131
ISBN-13: 9780932102133
List Price:$35.00
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
ISBN-10: 039373207X
ISBN-13: 9780393732078
List Price:$35.00
Business and Legal Forms for Graphic Designers (3rd Edition)
ISBN-10: 1581152744
ISBN-13: 9781581152746
List Price:$35.00
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
ISBN-10: 1581153244
ISBN-13: 9781581153248
List Price:$19.95
Design Management: Managing Design Strategy, Process and Implementation (Ava Academia)
ISBN-10: 2940373124
ISBN-13: 9782940373123
List Price:$45.00
|
To use our price comparison to get the cheapest price, please click on the "Find the Cheapest Price" button located above for Talent Is Not Enough: Business Secrets For Designers (VOICES) by Shel Perkins (ISBN-10: 0321278798, ISBN-13: 0785342278798).
At this time we have not yet written a review for Talent Is Not Enough: Business Secrets For Designers (VOICES) by Shel Perkins (ISBN-10: 0321278798, ISBN-13: 0785342278798). Please continue to keep checking back to this page as we are constantly adding reviews.
Summaries and Customer Reviews are supplied by Amazon.com
&> —Frank Maddocks, President, Maddocks & Company
This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Marketing communications
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Motion graphics
• Environmental design
• Industrial design
• Interaction design
Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.
BONUS
Watch for free chapters online!
www.talentisnotenough.com
useful books
| Customer Rating:  | | the book have quite a lot of words but easy to understand, quite useful book for designers that can have more input not just design elements but to enrich on design direction |
THE Guide for Freelancers
| Customer Rating: | | I've been a freelance designer for many years and have read many books and papers on the business-side of design. I have to say that Perkins' book is the most thorough, easiest-to-understand guide on the ins and outs of freelancing I've read to date. The book is a practical guide on how to meander through the process of running a design organization - whether you're a one-person shop or a full-fledged agency. This book is a must-have for the serious design professional. |
|
