Summaries and Customer Reviews are supplied by Amazon.com

Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary—interpersonal, group, and public speaking—the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills—Set Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxiety—giving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.

• Every chapter includes Strategic Skills, a tool-based resource box; Ethical Issues boxes; and a List of Key Terms.
• Practicing Business Communication boxes profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization.
• Critical-thinking skills are developed through Strategic Challenges boxes, which present scenarios and situations that students are likely to encounter in the workplace.
• Up-to-date coverage of technology is found in Technology Tools boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.

Average Customer Rating:

Strategic Communication in Business and the Professions

Customer Rating:

Good college text book, easy read and well written. The practicing business communication section in every chapter was quite helpful to the learning process, it used real world examples of companies we are all familiar with to demonstrate the key concepts of each chapter. I particularly liked the chapters regarding the interview process and preparing resume and cover letters. The book successfully covers a wide variety of business related communication topics. The one deficiency I found with the overall product was the lack of online content; which usually include study tools and practice quizzes. It is not enough of an issue to detract from quality of the written text.

great book

Customer Rating:

I found this book very helpful for my college class. This book is well written and easy to follow along. Reading this book was interesting for me and I could relate to a lot of the information stated in this book. This book contains current examples of communication problems in everyday life. I would recommend this book for anyone who is taking a communications class or is leading or managing a company. This book will help with communication skills at any company.

Strategic Communication in Business and the Professions

Customer Rating:

This textbook is very up to date and features an impressive range of contemporary communication issues from real organizations. It is well written and very readable. Each chapter features a relevant, real-world application in the Practicing Business Communication boxes. Chapter summaries are easy to understand and reinforce important issues emphasized within the chapter. This book is a great resource for anyone entering the professional world in the near future.

organized	Customer Rating:
The contents of each chapter is very well organized. It helps tremendously for taking notes and making outlines of the chapters. Everything is explained thoroughly with plenty of examples.

Strategic Communication in Business and the Professions

Customer Rating:

I felt this book was very useful for the class I took with it. The case studies included throughout the text made it easy to comprehend and easier to apply to business situations. The book is very detailed and although I felt I knew things about meetings and mentoring the text taught me even more. If you want to be in the business world one day, this book is a must have if you want to be successful.