Selected Product:
| Small Websites, Great Results
Illustrated
Edition: 1
Author: Doug Addison
Publisher: Paraglyph
Release Date: 2004-11-19
ISBN-10: 1932111905
ISBN-13: 9781932111903
List Price: $29.99
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
The goal of this book is to serve as a design/idea book. Our mantra is that simplicity leads to great results. Small Web Sites, Great Results will show readers basic strategy and introduce them to the philosophy of doing more with less. The book features design guidelines to make sites look professional even on a small scale, techniques to get the hits from search engines, and more. Users will learn to construct a holistic Web presence that garners real results. An added benefit of this concept is that along with the book there is a simple Web site system, a series of pages, and scripts which will accommodate the principles presented in the book. Users may go to the site, download the frameworks, and instantly post them for their own use.
Helped me create a successful site. LESS IS MORE
| Customer Rating: | | The book is a quick and enjoyable read. It motivates its advice well and supports it with numerous website examples. I read the book and studied these example websites before setting to design and implement a website for a clinical psychology practice. The website I created follows the book to a T. It's been very successful and many clients and collegues mentioned themselves how much they like the website. [...] |
This is NOT a "how-to" book.
| Customer Rating:  | | I purchased this book after reading the feedback and other information. Overall, it could prove to be helpful as my website matures and business grows, however, as a novice I needed something more hands-on and how-to. The information contained in the book is valuable, but not helpful to me at the moment. I found myself saying "that's great, but how do I do that." Now, if I were planning to pay a website developer, this would surpass my expectations. |
Good book, missing a strong focus
| Customer Rating: | I like this book. It contains a strong summary of basic website design concepts in chapters 1-5. These are ideas that can be found elsewhere, but this book has them combined in a succinct, easy to comprehend format. For me, the book started to lose it in Chapter 6 where the author goes into a discussion of marketing. I felt that the topics here were very superficially covered, and he had too broad a focus. He tried to cover web marketing from a traditional marketing standpoint, and there are much better books that cover general marketing. He also touched on website placement. His comments were so minimal though, that I didn't feel they gave enough knowledge to the reader to really make a big difference. It would be better to find a good book on search engine optimization and skip that portion of this book.
Chapter 8 presents some good ideas on how to utilize a professional web designer, and chapters 9 and 10 cover site maintenance well. Chapters 11-15 have some good examples.
The other comment I have about the book is that the author seems to artificially apply everything to small sites. Much of the design advice he gives applies to large sites as well, yet he always states that they are small site design concepts. |
Exactly what you need to get a successful site up and running
| Customer Rating: | | There may be no shortage of websites these days but there sure is a shortage of ones that are well designed and easy to navigate. Unfortunately, even most of the large websites are overly crowded, hard to figure out how to do things, and absolutely awful in terms of user friendliness. Author Doug Addison does an excellent job of discussing problems with websites and how to design ones that are user friendly and a joy to use. With an obvious flair for the artistic this book really shows some excellently designed web sites. This book is the answer to the plethora of websites that tend more to be an exercise in frustration than anything else. The focus is on creating a user experience that is positive and encourages the user to visit again. For a truly great website that produces the results you want you have to have the right focus for your website, the right design, and the right navigation format to produce a positive customer experience. Doug Addison not only helps you do this but also includes many tips and techniques for content and functionality that users love and as a result turn your visitors into customers. Personally, I've been to sites where I could not figure out how to complete a purchase so I went to a competitor. You don't want this happening to your website. This is one of the best books on website design I've read and the advice really hits the spot for frustrations and problems I have experienced. Bravo, Doug Addison, now if we could just get those technical people and website designers to read Small Websites, Great Results then we would all be happier. |
A "Must-Have" Book for Anyone with a Website
| Customer Rating: | | This book will help anyone at any stage of the website endeavor; it demystefies the process of setting up a effective site, and it offers suggestions for making existing sites more user-friendly. As a professional person in a non-technical field, I found this book to be very helpful in making decisions about how to structure my website. This book convinced me that "less is more" and taught me how to make key design decisions to increase traffic. "Great Results" - indeed! |
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