Summaries and Customer Reviews are supplied by Amazon.com

And Power Negotiating can be applied to any situation:
- Business owners will learn how to dramatically improve profits.
- Managers will learn how to become dynamic leaders.
- Parents will discover how to shape their child's future.
- Salespeople will learn how to build-and protect-their bottom line.
- All readers will find how to develop power and control over their ability to get what they want-in all areas of their lives.

Average Customer Rating:

Life is Negotiation: Ask For What You Want, And You Will Get It

Customer Rating:

Everything in life is a negotiation. Roger Dawson is a master of negotiations with versatile business backgrounds, including being the president of one of California's largest real estate companies. He has a keen ability to teach people negotiation strategies to improve their personal and professional lives. I highly recommend listening to the audio version of this book, so you can hear the real life distinctions. Any book that is read by a great communicator must be listened to in order to get the full results.

Amazing book, lots of useful tips for negotiating.

Customer Rating:

This book is so good. It gives you insights in how to use the various techniques to get what you want out of a deal. If you use this plan you will be a better negotiator, no doubt about it. There are a couple of things in the book that are a little bit over the top, as in almost every book. The main ideas that Roger Dawson tries to convey to the reader are repeated a couple times throughout the course of the book just so that the reader can really understand what needs to be done to negotiate well. I've used these techniques many times in my daily routine with small things so I can practice the skills. After a while I'll start using them with more important deals. Very helpful book. Not boring at all. You get your money's worth for it and you learn a lot from it.

Superb	Customer Rating:
Good and insightful techniques for negotiation and great book for beginners. If you are not aware of these techniques then there are chances that you will fall victim of them by an expert who knows it all I strongly recommend this book to all who find themselves as a victim in negotiation and power game

$9,000 concession after only reading 45 pages	Customer Rating:
I made a $9,000 concession after only reading 45 pages... I think it is safe to say the book has paid for itself.

OUTSTANDING!!!	Customer Rating:
This is the first book that I've felt strongly enough about to write a review and the real world techniques covered are outstanding. It will pay for itself the first time you negotiate anything. His techniques are simple & straight forward and can be easily put into practice. I recommend the audio version so you can pop it in anytime for a refresher while driving prior to any negotiation.