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Sales Management: Analysis and Decision Making
Sales Management: Analysis and Decision Making

Paperback
Edition: 6
Author: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Jr., Charles H. Schwepker, Michael R. Williams
Publisher: South-Western College Pub
Release Date: 2005-04-14
ISBN-10: 0324321058
ISBN-13: 9780324321050
List Price: $145.95
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Summary:
SALES MANAGEMENT blends the most recent sales management research with real-life "best practices" of leading sales organizations. This text continues to focus on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Topics are covered from the perspective of a sales management decision maker.

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