Selected Product:
| Purple Cow: Transform Your Business by Being Remarkable
Hardcover
Edition: 1
Author: Seth Godin
Publisher: Portfolio Hardcover
Release Date: 2003-05
ISBN-10: 159184021X
ISBN-13: 9781591840213
List Price: $20.95
Average Customer Rating:
  | |
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
ISBN-10: 1591841666
ISBN-13: 9781591841661
List Price:$12.95
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
ISBN-10: 0684856360
ISBN-13: 9780684856360
List Price:$25.00
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
ISBN-10: 1591841003
ISBN-13: 9781591841005
List Price:$23.95
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
ISBN-10: 1591841038
ISBN-13: 9781591841036
List Price:$19.95
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
ISBN-10: 1591841267
ISBN-13: 9781591841265
List Price:$25.95
|
To use our price comparison to get the cheapest price, please click on the "Find the Cheapest Price" button located above for Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (ISBN-10: 159184021X, ISBN-13: 9781591840213).
At this time we have not yet written a review for Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (ISBN-10: 159184021X, ISBN-13: 9781591840213). Please continue to keep checking back to this page as we are constantly adding reviews.
Summaries and Customer Reviews are supplied by Amazon.com
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Be the Ultimately Employable Purple Cow!
| Customer Rating: | These days it seems everything is about marketing. Most important is perhaps our ability to market ourselves. Purple Cow is a best-seller about standing out, being original and setting yourself apart - a vital skill for anyone looking to find a successful and satisfying career.
Seth Godin, a highly successful marketing expert, best-selling author, lecturer, and entrepreneur essentially shares his secret to success. That is, how to be remarkable. He shares the "magic formulas" behind successful companies such as Starbucks and Apple and shows us how we can do the same.
Setting high standards, being passionate and having guts are amongst the messages in this book. Godin wraps up his concepts within a ten point checklist that teaches us how to create a Purple Cow, in other words a product that will stand out. Whether that product be yourself or your idea.
Purple Cow sheds some much needed light on just how difficult it is to been seen and heard in an incredibly saturated marketplace. If you have an passion project but don't know quite where to start, this is the place.
Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com |
Great Business Tips Fast
| Customer Rating: | | This book is great. Very up to date and useful information in a book that's fun and fast to read! |
Making your product stick out
| Customer Rating: | | A munchie-size book saying: try to make your product stick out, so people notice it and start talking about it. If that was already obvious to you, then you don't need to read it. |
Required reading if you are in marketing or business
| Customer Rating: | Purple cow is the right message told in a very authentic and genuine way about creating remarkable efforts, products and work of any kind. Take the old saying "if it worth doing, it's worth doing well" to a whole new level. This book will change your outlook on creating "just good enough".
A must read if you are in marketing or business of any kind! |
This is a "must read!"
| Customer Rating: | | An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! Definitely one of my all time favorites! |
|
