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| Public Speaking: An Audience-Centered Approach (7th Edition) (MySpeechLab Series)
Paperback
Edition: 7
Author: Steven A. Beebe, Susan J. Beebe
Publisher: Allyn & Bacon
Release Date: 2008-03-07
ISBN-10: 0205543014
ISBN-13: 9780205543014
List Price: $98.00
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Summaries and Customer Reviews are supplied by Amazon.com
The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. The seventh edition includes an expanded emphasis on helping students manage communication apprehension.
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