Selected Product:
| Principles of Marketing with CD (9th Edition) (Principles of Marketing)
Hardcover
Edition: 9
Author: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
Release Date: 2000-07-03
ISBN-10: 0130404403
ISBN-13: 9780130404404
List Price: $117.33
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium—connectedness—with customers, with marketing partners, and with the world around us. For marketing professionals.
Its excellent book for Marketing students
| Customer Rating: | | This book serves the purpose greatly, needless to say philip kotler is best author in Marketin |
Horrible service
| Customer Rating: | | I purchased a book and recieved photo copies of the entire book. I paid for a hardcover book, not photo copies! Would not recommend to anyone! |
Great Examples
| Customer Rating: | | This book is a good read even if you don't have to. It contains interesting, up-to-date examples with popular "real" companies. Book makes it pretty easy to learn subject matter. |
Before you become a marketer...
| Customer Rating: | | This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored. |
Before you become a marketer...
| Customer Rating: | | This has to be the first book you read about marketing. A prolific chartered marketer and lecturer, Philip Kotler is one is the best known figures in the art and science of marketing. If you can't afford to attend one of his insightful seminars, this book is the second best thing. Together with Gary Armstrong, he has written this bible that every marketing student and teacher should read. Even if you are a seasoned practioner, reading this book can only let you gain more insight. In this latest (millennium) edition, colour photographs, numerous case studies, as well as an interactive CD-ROM with quizzes make this textbook an interesting and easy read. Furthermore, exercises and summaries at the end of each chapter actually make learning marketing concepts fun and enjoyable. Whether you are a beginner or a veteran of marketing, this is a great book not to be ignored. |
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