Summaries and Customer Reviews are supplied by Amazon.com

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Average Customer Rating:

positive	Customer Rating:
This book was in great condition.Expedite shipping didn't work.I paid for it but i had to wait more then a week to get it.

Principle of Marketing	Customer Rating:
I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific. Thanks Babatunde

FAST SERVICE	Customer Rating:
Iwas surprise how fast I got my book. The book arrived in great condition.

instructor reveiw copy	Customer Rating:
i wanted the regular book, instead i got the instructor review copy. book came in good condition

Just a copy	Customer Rating:
I am not really impressed with this purchase. It stated in the write up this was a hard back book. The book is paperback. It looks like someone put the original book on a copy machine and photocopied all the pages. At some point the toner must have run out on the printer because some pages are hard to read. This is not the book that was advertised.