Selected Product:
| Persuasion: Reception and Responsibility (Wadsworth Series in Communication Studies)
Paperback
Edition: 11
Author: Charles U. Larson
Publisher: Wadsworth Publishing
Release Date: 2006-04-11
ISBN-10: 0495091596
ISBN-13: 9780495091592
List Price: $105.95
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Summaries and Customer Reviews are supplied by Amazon.com
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.
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