Summaries and Customer Reviews are supplied by Amazon.com

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.

Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy.

MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

Average Customer Rating:

Good book for economics beginners, the extras not so great

Customer Rating:

This is a really good book if you want to learn the basics of micro economics. The topics are split up nicely into sections, the definitions are clear and concise, and the material is backed up with plenty of graphs and diagrams. The reason this book only gets 3 stars: 1) It's expensive for a paperback. After being hauled around in my backpack for a semester, some of the pages started falling out. Good luck selling this book after the bindings go out. 2) The supplemental MyEconLab, the only testing and quizzing portion, has problems. It only works in Internet Explorer when you install the necessary plugins. Tough luck for those of us who use Linux and/or Firefox. On top of that, MyEconLab is finicky. Many of the graphing problems will be counted wrong if you graph a line one unit too long, even though it is still a correct solution. At other times, a missing negative sign or a rounding error will lose you credit on the entire, multi-part question. Sometimes, MyEconLab will count an answer wrong for no reason. Pearson Education has supposedly been fixing the bugs so they may or may not be a problem anymore. My final gripe with MyEconLab is that if you buy the book used, you have to shell out more cash to gain access to the online supplement. Overall, if you want a good textbook to learn micro economics, this book is not bad. You can probably find books with similar information and a hard cover for about the same price. As long as you buy it used and don't use the online portion, I recommend this book. If you are counting on using MyEconLab, you may be in for a disappointment.