Selected Product:
| Media/Impact: An Introduction to Mass Media, 2009 Update
Paperback
Edition: 8
Author: Shirley Biagi
Publisher: Wadsworth Publishing
Release Date: 2008-04-25
ISBN-10: 0495565962
ISBN-13: 9780495565963
List Price: $118.95
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.
Great book but...
| Customer Rating: | | The book was in great shape! I needed it for an online class and didn't know i needed a specific "code" that was supposed to come with the book to take the class online. The book was about $70 which saved me money, but then I had to buy a $40 "code" that didn't come with it. If I could've done it all over again, I wouldn't have bought it online. Careful if you are using the book for an ONLINE class. Otherwise, the book was a grrreat buy! |
Media Impact
| Customer Rating: | | The book was here in 5 days and every one in the class including the teacher can't believe the price I got for it. Worked out just great and the teacher is going to buy the book from me. |
good solid media book
| Customer Rating: | | This is a good media textbook. Shirley Biagi does a nice job of updating this text regularly. Students will find it interesting and informative. Lots of photos and sidebars add to the information. Covers all the media as well as social isues, ethics, global conglomerates and more. |
boring
| Customer Rating: | | I swear, this book is the worst book ever for Mass Communications because it's just a bunch of articles about what might be the case of mass media in the future. If i didn't need the book for a college course, I would never have bought it |
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