Summaries and Customer Reviews are supplied by Amazon.com

This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

Average Customer Rating:

Typical book	Customer Rating:
It's a typical school book for intro Mass Communications. It has a lot of info, but it's not hard to understand. Like any school book, I don't get super excited to read it.

Nice Book	Customer Rating:
The book is beautiful and I love how the content is presented. Now, if only I could check my procrastination and do my work, I might enjoy the associated class as much... The online book material is only accessible for a year after online registration, but the online chapers can be downloaded as PDF files...if you're buying the book from someone, make sure you get chapters 22 and 23 from them!!