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Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism)
Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism)

Paperback
Edition: 8
Author: Roger D. Wimmer, Joseph R. Dominick
Publisher: Wadsworth Publishing
Release Date: 2005-03-22
ISBN-10: 0534647189
ISBN-13: 9780534647186
List Price: $101.95
Average Customer Rating:
Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Customer Reviews
Average Customer Rating: Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0

Helpful and useful.
 Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.

























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