Summaries and Customer Reviews are supplied by Amazon.com

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Average Customer Rating:

Fast reply!!!	Customer Rating:
Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again.

I lose my course because of mistake to order my book in amazon.com	Customer Rating:
I didn't receive my book and I lose 2500 USD which I paid for my course because I haven't the text book to follow my class. until now nobody from seller contact me and the only thing which I receive from Amazon was apologize letter ! maybe they will return my money but who can compensate the money and time which I spent for a graduated course without book ?

Not good	Customer Rating:
I purchased this book for a class, but it was made outside of the United States and is of very poor quality. In fact, some of the content was missing because whoever made this book added the same chapter in several times and omitted other chapters. Very unhappy with this purchase!

good textbook	Customer Rating:
This book really helping for my class and poits out what I really missed and clearly information.

Good	Customer Rating:
This book was in good condition when I received it. Except for a couple of highlights throughout the entire book, it was fairly new.