Summaries and Customer Reviews are supplied by Amazon.com

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.

Average Customer Rating:

marketing book	Customer Rating:
I thought I was ordering the right book. Turns out it was the "international edition". I am surviving with it because the text is pretty much the same. Major difference in page numbers and rather than using USD uses Euros. Otherwise OK.

Unsatisfied Customer	Customer Rating:
I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response.

Good book	Customer Rating:
I think the book is good and teaches you a lot about marketing. The book made it to my house earlier than expected I am very happy with everything.

Information somewhat outdated	Customer Rating:
This book covers what and how marketing should work. This book ignores item such as manufactures don't offer what the consumer wants, only what the manufacturer decides to mfg. An example is all cars offering only shades of gray for interiors. Walmart telling the vendors what price they will produce their product.

How I am asked to review when I haven't even received

Customer Rating:

Look folks maybe this will get someones attention ... I have not yet received this items ... I would love to receive this item even though the class I was taking that needed this textbook will be over this week thank goodness they has online text from it because I still haven't received this item. S Amazon I can not say good things about you or your follow-up you passed the buck to the vendor that uses your name that was supposed to deliver this to me but they haven't even acknowledged any email from me via you yet ... but they were quick to process the payment so what is the deal here as far as I am concerned it is you Amazon that is responsible for this and you with the egg on the face ... so how about getting something done ... Jack Pickard