Summaries and Customer Reviews are supplied by Amazon.com

In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.

• Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan—unlike other texts that focus immediately on business plans.
• The Third Edition covers change management, deal structure, database and guerrilla marketing, emerging business models, and business failure.
• Internet Resources, an annotated list of URLs at the end of each chapter, refer students to relevant web sites for more information on chapter concepts.
• Hands-on tools appear at appropriate points throughout, such as outlines for a feasibility plan, a business plan, and an operational plan—plus a 20-point test to verify the status of independent contractors, an incorporation checklist, and a new products checklist.

Average Customer Rating:

waste of time and money

Customer Rating:

This textbook is a total waste of money for anyone who is not forced to buy it by a professor who asks questions like, what is written on page 267. The book contains mainly inaccurate and flawed concepts which have been adapted from original highly respected concepts (like Porter's 5 forces and the 4P's of marketing) at the author's will. By no means the mechanisms of running a business are covered in sufficient depth. I agree that this book does not require an MBA to read. However, it does not substitute a solid business education. Reading this textbook and thinking you know what it takes to start up a company is like reading your cars manual and thinking you know what it takes to engineer automobiles. Underlining the lack of sophistication of this textbook is that it sometimes reads like an advertising brochure for the University of Southern California where the author is teaching.

Very well done!	Customer Rating:
This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!

Excellent	Customer Rating:
Fast shipping the quality was as stated for used book. Great to do business with

EXCELLENT TEXTBOOK!!!!

Customer Rating:

This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.

Most informative book in 8 years of business college

Customer Rating:

This book fully explains how to start a real entrepreneurialventure and make it a success! The author is the bestexpert in the field. I was introduced to this book throughan instructor who had made this book required readingfor a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you canachieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid