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| Introduction to Mass Communication: Media Literacy and Culture with Media World 2.0 DVD-ROM, Updated Fifth Edition
Paperback
Edition: 5
Author: Stanley J. Baran
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Release Date: 2008-01-22
ISBN-10: 0077243307
ISBN-13: 9780077243302
List Price: $85.40
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Summaries and Customer Reviews are supplied by Amazon.com
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. . Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!.
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