Selected Product:
| International Marketing with PowerWeb
Hardcover
Edition: 11
Author: Philip R. Cateora, John Graham
Publisher: McGraw-Hill/Irwin
Release Date: 2001-11-01
ISBN-10: 0072551224
ISBN-13: 9780072551228
List Price: $120.93
Average Customer Rating:
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
ISBN-10: 0073381241
ISBN-13: 9780073381244
List Price:$130.77
Strategic Marketing Problems: Cases and Comments (11th Edition)
ISBN-10: 0131871528
ISBN-13: 9780131871526
List Price:$173.33
Consumer Behavior (9th Edition)
ISBN-10: 0131869604
ISBN-13: 9780131869608
List Price:$173.33
Consumer Behavior (8th Edition)
ISBN-10: 0136015964
ISBN-13: 9780136015963
List Price:$173.33
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ISBN-10: 0073255963
ISBN-13: 9780073255965
List Price:$143.00
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Summaries and Customer Reviews are supplied by Amazon.com
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
excellent
| Customer Rating: | | The textbook came in excellent condition and right on time for class. THANK YOU! |
worked for me...
| Customer Rating: | | I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money! |
College Textbook
| Customer Rating: | | This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material. |
This is my textbook
| Customer Rating: | | I hope that it could help me to get a good result in this semester! |
Very Good Text For MBA International Marketing Course
| Customer Rating: | | I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others. |
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