Summaries and Customer Reviews are supplied by Amazon.com

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

• Gain insight into current trends in the field with updated cases, samples, and examples
• Access more content for small to medium NPOs with limited budgets and resources
• Learn the latest technology with new sections on typography and lay out

Average Customer Rating:

How to write successful fundraisng Letters	Customer Rating:
I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference. I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day.

Direct Mail Focused	Customer Rating:
I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.

Kirks Nonprofit Consulting Services	Customer Rating:
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.

It's the bible!	Customer Rating:
Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!

You must buy this book	Customer Rating:
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.