Summaries and Customer Reviews are supplied by Amazon.com

Milo Frank, America's foremost business communications consultant, shows you how to:

* Focus your objectives

* Utilize the "hook" technique

* Use the secrets of TV and advertising writers

* Tell terrific anecdotes that make your point

* Shine in meetings, question-and-answer sessions, and more!

Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

Average Customer Rating:

Concise and Informative, and it WORKS!

Customer Rating:

Wow, how can I say enough about this book in 30 seconds or less? If you HAVE to be at your best in communicating, whatever the purpose; military briefing, show biz, in your close relationships wherever, this book is the way there. Whether you're a speaking pro or perhaps a concerned citizen, make use of this book by the master of communicating to attract your goals. What an awesome mentor. Thanks Milo, Bob Ruby II

Somewhat useful

Customer Rating:

The book had some useful suggestions, and the author provided many examples that he himself has used. But with these suggestions it seemed like the author was showing off and bragging more about how he persuaded people than focusing on the lessons of communication. Natuarally how we speak can and does have an influence on people. I see that as a separate topic. I wanted a book that could help me summarize my thoughts so I can communicate them more succinctly.

Quick Course to a Valuable Lifelong Skill

Customer Rating:

I found this audio disk by accident at a store one day, and can comfortably say that it has paid for itself 10,000 times over in real dollars. Milo Frank's program will teach you how to come up with a hook that will grab your listener's attention right away, and how to come up with a powerful, quick-and-to-the-point, attention-grabbing 30-second presentation. After listening to this CD, I modified my business development techniques so they include a hook in the first five seconds, and have an intro statement that last no more than 30 seconds. My cold calling results have increased enormously. This will take you less than an hour to listen to, and teach you a skill that will be with you for the rest of your life. I recommend it to everyone, especially people in sales. Anyone looking for a job should also listen to this (I have a free executive job hunting advice website - www.JobMagician.com - and recommend on it that job hunters use Milo Frank's techniques. Job Magician

Excellent Book

Customer Rating:

This book is excellent. It came fast, and it held my attention from the moment I opened it. I had already been implementing some of the techniques naturally because I am a very direct person but this book definitely outline some key elements and will help the long-winded business person. Regardless of the approach you decide to use, you always want to be tactful and present information in such a manner that the other party will hear you. This means taking out your emotions about a manner, and replacing it with compassion if needed.

Gets to the Point

Customer Rating:

This is an appropriately short book as the author espouses choosing words carefully and keeping your message brief. 30 seconds is all you need. In fact, he makes the point that it's typically all the listener can handle. Frank breaks down the keys to creating an effective 30 second message as follows: Have a clear objective. Identify the individuals that can give you what you want. Decide on your approach. Then he steps through the structure and components of the message: the hook, body, and close. Finally, he leaves the reader with some tips: Use Imagery. Talk plainly (no business-ease). Personalize the message. Evoke emotion. Of course, like anything else worth doing, it requires practice. -- Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager