Selected Product:
| Framework for Marketing Management (3rd Edition)
Paperback
Edition: 3
Author: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Release Date: 2006-04-28
ISBN-10: 0131452584
ISBN-13: 9780131452589
List Price: $133.33
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Marketing Text Book
| Customer Rating:  | | This is a textbook I am using for a graduate marketing class. I would say it is an average textbook. |
Saved me when I needed it FAST!
| Customer Rating: | | I needed 27 copies for a class that was started in a week ... Amazon saved me!!! |
New Marketing Concepts from Classical Texts
| Customer Rating: | Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth. |
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