There is a human tendency to want to rush into solutions as soon as an opportunity surfaces. And... the result is usually not what was needed. Then, there is a rush to "add quality" to the result by fixing the flaws. This is costly and often fatal to the project. This book takes the reader down a different road. A road of first defining the objective that is to be attained and being sure that all parties understand and agree to the requirements. If you only have a few books in your business library, this should be one of them. I shared my copy with so many colleagues that I finally had to buy another copy.