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| E-Commerce Marketing (Paperback)
Paperback
Edition: 1
Author: Brad Kleindl, James L. Burrow
Publisher: South-Western Educational Pub
Release Date: 2004-03-18
ISBN-10: 0538438088
ISBN-13: 9780538438087
List Price: $44.95
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Summaries and Customer Reviews are supplied by Amazon.com
E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.
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