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| E-Commerce BASICS, 2nd Edition (Spiral-bound)
Spiral-bound
Edition: 2
Author: Bruce McLaren, Constance H. McLaren
Publisher: Course Technology
Release Date: 2002-12-05
ISBN-10: 0619059427
ISBN-13: 9780619059422
List Price: $57.95
Average Customer Rating:
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Summaries and Customer Reviews are supplied by Amazon.com
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.
Great for the beginner!
| Customer Rating: | | I read one of the reviews for this and the person indicated that they were very disappointed. I, on the other hand, was looking for a textbook to use for one of my classes and I was delighted with it. You can tell this book was written by academics because where one may think that it is condescending, I think it is thorough. If you are teaching this subject then you know how difficult it is to keep up with all of the information. It's like trying to change a tire on a moving car. I think that this book gives a perfect base-level information presentation, and the variety of each category is deep. I am supplanting this book with two other books for my course 22 Laws of Marketing by Reis & Trout; and Jakob Nielsen's tome on Web Usability). But this is a great place to come back to, particularly for the slower students. |
great for children
| Customer Rating: | | I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light. |
A great,up-to-date primer for users and web newcomers.
| Customer Rating: | | Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website. |
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