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David Ball on Damages: The Essential Update, A Plaintiff's Attorney's Guide for Personal Injury and Wrongful Death Cases
David Ball on Damages: The Essential Update, A Plaintiff's Attorney's Guide for Personal Injury and Wrongful Death Cases

Paperback
Author: David Ball
Publisher: National Institute for Trial Advocacy
Release Date: 2005-06-01
ISBN-10: 1556819404
ISBN-13: 9781556819407
List Price: $85.00
Average Customer Rating:
Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:
When David Ball on Damages was first published in 2001, it changed the way attorneys seek damages. The book provides step-by-step guidance for attorneys seeking money for their clients. Ball explains why jurors give, why they do not, and how to motivate them to do the former instead of the latter. He walks readers through voir dire, opening, testimony, and closing, providing practical, effective, and innovative methods for pursuing damages. Now, in this expanded, second edition, Ball includes methods to contend with the way today’s jurors view lawyers and their clients. The techniques provide tools to counter sophisticated opposition tactics, the public mood, and laws and rules that continue to grow more hostile.

Customer Reviews
Average Customer Rating: Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0 Score = 5.0

Awesome - value of this book cannot be overstated
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
This book is awesome - I cannot imagine the value this book will add to your very next case. It's worth every penny, and then some.

How it's done
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
Without a doubt, the very best guide to meeting the propoganda of the insurance industry with techniques that help the jury to focus on the case, rather than someone's irrelevant personal agenda. Required reading for all attorneys who represent injured people.

Highly recommended for any trial attorney
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
This book is amazing - doesn't matter if you are plaintiff or defense. Its an easy read, creative and entirely worth the money if you want to improve your trial techniques.

The Best Guide on Damages
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
There is nothing more difficult for a plaintiff's attorney to do than to decide whether or not to ask the jury to return a specific dollar amount in damages or leave the decision up to the jury. The second most difficult question he/she has is determining how to motivate the jury to return as big a verdict as possible.

Ball does not disappoint in answering these questions. In short, he teaches plaintiff attorneys how to maximize the verdicts they get. For example, he devotes a whole chapter on describing jurors' motivations for giving and how you can get them to do so. Even if you are a defense attorney, this book is essential reading so that you can learn what jurors are interested in and what causes them to reach the decisions they do.

Damages review
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
David Ball on Damages is the best book I have ever read on the subject. I have been practicing for 20 years. This book has changed the way I will approach personal injury trials in the future. Other lawyers in my area are just starting to use Mr. Ball's techniques with sucess.

























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