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| Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Paperback
Edition: 1
Author: Jeffrey Gitomer
Publisher: Bard Press
Release Date: 1998-08-25
ISBN-10: 188516730X
ISBN-13: 9781885167309
List Price: $30.00
Average Customer Rating:
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
ISBN-10: 1885167601
ISBN-13: 9781885167606
List Price:$19.95
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
ISBN-10: 0131986473
ISBN-13: 9780131986473
List Price:$19.99
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
ISBN-10: 1885167660
ISBN-13: 9781885167668
List Price:$19.95
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
ISBN-10: 0131735365
ISBN-13: 9780131735361
List Price:$19.99
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)
ISBN-10: 0131576070
ISBN-13: 9780131576070
List Price:$19.99
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Summaries and Customer Reviews are supplied by Amazon.com
Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert "satisfied" customers into "loyal" customers.
Great Book
| Customer Rating: | | Don't read this book unless you are ready to start thinking about business differently. Gitomer does an excellent job initiating a paradigm shift. |
Easy read and to the point
| Customer Rating: | | The author has a good understanding of what customers want, what customers demand. It's an easy read with solutions to day to day challenges. |
Are your customers satisfied, or loyal?
| Customer Rating: | The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many differences between a satisfied and a loyal customer. There are many others. Loyal customers cost less, because they are worth more!
Sales guru Jeffrey Gitomer's book, CUSTOMER SATISFACTION IS WORTHLESS: CUSTOMER LOYALTY IS PRICELESS, details these and many other differences that are critical to your business. The beautiful thing about it is, mediocre, or even less than mediocre has become the norm, so when you make just minimal effort at building customer loyalty, your business will literally stick out like a sore thumb. It's so easy in today's business climate to be head and shoulders above your competition.
I've never been a big fan of the way Gitomer lays out his books. Essentially this is a 200-page lesson in a 300-page format. I find it a little annoying sometimes when a page is filled with only eight or ten giant sized words, but must say the book does flow well and is very easy to digest.
I was also pleased to find some very interesting reading on related topics such as company mission statements. Gitomer includes several of these topics one may not initially associate with building customer loyalty, but yet, in their own way, play integral parts in your overall company focus on customer relationships.
I guess the easiest way to summarize this book is this; building customer loyalty is not that difficult, but it does take commitment and effort, coupled with direction and process. You furnish the first two, Gitomer has furnished the rest in this book.
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Customer Satisfaction is Worthless Customer Loyalty is Priceless
| Customer Rating: | | I would highly recommend this book if you are looking to change your organization from Customer Satifaction to Customer Loyalty. This book is easy to read and helps you understand what Customer Loyalty really is. I would suggest it for any one wanting to better understand how to keep customers. I feel it is a must read for anyone that interacts with the public. |
the best service
| Customer Rating: | the book is a roadmap to better understand the importance of the customer loyalty and how get it.
It is simple and useful for real life. it is a must for service organizations |
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