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Competing for the Future
Competing for the Future

Paperback
Author: Gary Hamel, C. K. Prahalad
Publisher: Harvard Business School Press
Release Date: 1996-04
ISBN-10: 0875847161
ISBN-13: 9780875847160
List Price: $17.95
Average Customer Rating:
Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:
Hamel and Prahalad offer a masterful blueprint for what a company must be doing today if it is to occupy the competitive high ground of tomorrow. By showing that the key to future industry leadership is to develop an independent point of view about tomorrow's opportunities and build capabilities that exploit them, the authors reveal an entirely new definition of what it means to be strategic--and successful.

Customer Reviews
Average Customer Rating: Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5

quite easily one of the best works in strategy
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
Quite easily one of the best works in strategy which helps sharpen thinking on key aspects like core competencies, strategic architecture, roadmaps to competing effectively in the future. This is a classic.

Still relevant
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
Although, written in 90's, this book provides an excellent insight in to planning and architecting the enterprises of future which is still relevant. Take an example of GEICO or Progressive of the Insurance world. Take a look at how they built an innovative distribution channels and made it their core competency. While their competition was comforted with old agency distribution model and now competition is trying to duplicate their core competency instead of thinking about future.

good book
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
Like every business book, it has at least 100 pages more than what would have been necessary to get the idea.

Don't Ignore the Lessons in this Book...
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
"Gary Hamel is one of the brightest corporate strategist on the planet. And C.K. Prahalad is a brilliant business mind from the University of Michigan. Together, they have produced a profound book that will revitalize many companies. Those firms and organizations that ignore the new strategic architecture will be like `the deer caught in the headlights'... they will be doomed like many of the companies that have already disappeared from the ranks of the Fortune 1000."

-- Ko Hayashi
Managing Director, Chandler Leadership & Development, LLC www.corevaluetraining.com

Don't be a bug on the windshield!
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
"On the road to the future, who will be the windshield, and who will be the bug?" - Gary Hamel

To be competitive in today's world, you must focus not only on the here and now, but also focus on creating the future because "Nothing is more liberating than becoming the author of one's on destiny."

Hamel and Prahalad deeply understand the very core of competition, and provide the reader with an understanding of how to build a great company.

Chapter 1: Getting Off the Treadmill
In addition to paying attention to their position in the current market, companies must focus more on creating the future of the industry and their stake in it.

Chapter 2: How Competition for the Future is Different
Competition for the future is competition to maximize the share of future opportunities.

Chapter 3: Learning to Forget
Unless a company wishes to meet the fate of the dinosaurs, it must stop looking in the rear view mirror.

Chapter 4: Competing for Industry Foresight
Industry foresight allows companies to envision ways of meeting unarticulated needs. Foresight arises from wanting to make a difference in people's lives.

Chapter 5: Crafting Strategic Architecture
"Not only must the future be imagined ... it must be built."
Strategic architecture is a set of plans on how to turn your dream into reality.

Chapter 6: Strategy as Stretch
"It is not cash that fuels the journey to the future, but the emotional and intellectual energy of every employee." Strategy must be built upon the juncture of where the firm is and where it wants to be.

Chapter 7: Strategy as Leverage
The real issue for many struggling managers is not a lack of resources, but too many priorities, too little stretch, and too little creative thinking about how to leverage resources.

Chapter 8: Competing to Shape the Future
Getting to the future first may empower a company to establish the rules by which other companies will have to compete.

Chapter 9: Building Gateways to the Future
Every top management team is competing not only to protect the firm's position within existing markets, but to position the firm to succeed in new markets.

Chapter 10: Embedding the Core Competence Perspective
All too often, opportunity that falls between the cracks of existing market and departmental definitions, gets overlooked.

Chapter 11: Securing the Future
What counts most is not hitting a bulls' eye the first time, but how quickly one can improve one's aim and get another arrow on the way to the target.

Chapter 12: Thinking Differently
"To ultimately 'be' different, a company must first 'think' differently." To share in the future, a company must learn as much about thinking differently as it does about what to do.


Competing for the Future is a lively study in how to transform today's dreams into tomorrow's reality. Don't read this book at your own peril. Competing today, without regard to tomorrow's possibilities will certainly stack the odds in your competitor's favor.

Michael Davis, President - Brencom Strategic Business Consulting

























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