Selected Product: | A Splendid Exchange: How Trade Shaped the World Hardcover Author: William J. Bernstein Publisher: Atlantic Monthly Press Release Date: 2008-04-11 ISBN-10: 0871139790 ISBN-13: 9780871139795 List Price: $30.00 Average Customer Rating: | | The Post-American World ISBN-10: 039306235X ISBN-13: 9780393062359 List Price:$25.95 When Markets Collide: Investment Strategies for the Age of Global Economic Change ISBN-10: 0071592814 ISBN-13: 9780071592819 List Price:$27.95 The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash ISBN-10: 1586485636 ISBN-13: 9781586485634 List Price:$22.95 The Four Pillars of Investing: Lessons for Building a Winning Portfolio ISBN-10: 0071385290 ISBN-13: 0639785334682 List Price:$29.95 The Four Pillars of Investing: Lessons for Building a Winning Portfolio ISBN-10: 0071385290 ISBN-13: 9780071385299 List Price:$29.95 The Birth of Plenty : How the Prosperity of the Modern World was Created ISBN-10: 0071421920 ISBN-13: 0639785385745 List Price:$29.95 The Birth of Plenty : How the Prosperity of the Modern World was Created ISBN-10: 0071421920 ISBN-13: 9780071421928 List Price:$29.95 |
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Adam Smith wrote that man has an intrinsic “propensity to truck, barter, and exchange one thing for another.” But how did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world? In this sweeping narrative history of world trade, William J. Bernstein tells the extraordinary story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. He transports readers from ancient sailing ships that brought the silk trade from China to Rome in the second century to the rise and fall of the Portuguese monopoly in spices in the sixteenth; from the American trade battles of the early twentieth century to the modern era of televisions from Taiwan, lettuce from Mexico, and T-shirts from China. Lively, authoritative, and astonishing in scope, A Splendid Exchange is a riveting narrative that views trade and globalization not in political terms, but rather as an evolutionary process as old as war and religion--a historical constant--that will continue to foster the growth of intellectual capital, shrink the world, and propel the trajectory of the human species. Chapters provide a lively history of the principles of trade and their evolution | Customer Rating: | A SPLENDID EXCHANGE: HOW TRADE SHAPED THE WORLD focuses on world trade trends from early times to modern times. Traders introduced new commodities into the marketplace, bringing with them new ideas and concepts, and introduced 'miracles' to those unfamiliar with changing technology or world products. Chapters provide a lively history of the principles of trade and their evolution, and make for a strong and revealing collection.
Diane C. Donovan California Bookwatch | Very entertaining and informative book | Customer Rating: | | The title says it all. 50% done. Really fascinating. Amazing how the fortunes of west, east, and middle east have risen and fallen due to (spices, the plague, islam, catholicism, exploration, naval technology, etc...). | Filling the blanks | Customer Rating: | | History repeats itself and our recent economic problems are cast in a sharper light by reading this book. From pre-history to today mankind has not changed much when it comes to greed & ethics. | The Big Picture Of Commerce As Pursued By We The People | Customer Rating: | I thought this book was magnificent. It lays out the relationships between need, enticements, vast profit, pursuit of opportunity, brutality, human nature, and such, in a very entertaining fashion.
| Birth of More Plenty in A Splendid Exchange | Customer Rating: | William J Bernstein's "A Splendid Exchange" is another insightful, decisive and highly readable piece in the picture of the world's growth and development which he started with "The Birth of Plenty" his first work of this type. The sheer competence and professional nature of his story telling is matched perhaps only by "the other Bernstein" - Peter.
Like Peter,
William has a brilliant turn of phrase and a great way of settling on apparently trivial incidents which serve to make crucial points.
The analytical strength of the work is the way he elaborates the ubiquity of trade - not through simple assertion with anecdotal back up - but through assembling stories which let the reader see the components and processes which were the meat and drink of the ancient, the medieval and the modern world. The coverage is comprehensive, the reach daunting.
The most innovative treatments for me are:
1. The great story of the "margin versus volume" business model which lurked behind the Dutch success in profiting from spices contrasted with the later English success with the volume model which allowed tea to generate comparable profits.
2. The relentless manner in which rational and logical pursuit of profit sees businessmen throughout time and from culture to culture twist and turn from free trade to protectionism and back. It's a wonderful history of rent seeking. One underlying lesson is that the institutional arrangments these events unfold in are critical in determining outcomes.
3. A third lesson is the vital roles played by price and value. Bernstein's historical documentary shows the way alterations in scarcity coupled with changes in factor costs - especially through technological change which is itself propelled by profit seeking - value identical resources differently and consign the same players to different and differently valued roles.
From the perspective of writing and as a commentator on the wider canvas perhaps Bernstein's greatest accomplishment here is his ability to be realistically depressing while simultaneously expressing awe and optimism. Nowhere is this more apparent than in his discussion of the benefits of free trade relative to protectionism. Some will quibble with the conclusions. None will be left unchallenged.
Thoroughly recommended on every count. |
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