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Summary:
For introductory courses in Travel and Tourism. Written for a diverse audience, this book explores travel and tourism comprehensively--examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson
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