Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
ISBN:9781422121153
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- Hardcover
- Author:
- Gerald Zaltman, Lindsay H. Zaltman
- Publisher:
- Harvard Business School Press
- Release Date:
- April 2008
- ISBN-10:
- 1422121151
- ISBN-13:
- 9781422121153
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