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Customer Reviews:Average Customer Rating: Wow... are we not spellchecking or editing books anymore?? First, let me say that the premise of each article was great for a 400- or 500-level college course and prompted many heated discussions. Fair information, edited by a twit. I could not finish reading the book, because I could not take the authors seriously. The many misspellings and mechanical errors were far to distracting. This text is a worthy example of how NOT to write a book. Excellent resourse for post-modern media theory. As the media becomes one of the most dominant means by which we frame our social reality, it becomes crucial for each of us to understand how media can become a mean to someone's own end. An excellent treatment of hegemony and dominant/ prefered readings. This should be a required text in all communication/ social science programs. But it ain't bad readin' for anyone else who consumes media either, namely you! Media, stereotypes, white ideologies, marginalization. An excellent reader explaining the media's role in perpetrating common stereotypes of historically marginalized people. Includes analysis of advertising, sexual representation, TV and music. An excellent textbook for cultural studies. best text reader ever for my communication major broad and complete view point on the issues that face college critics in media fields. Most comprehensive text I have been required to buy with my major. Would highly recommend to other prof.s | | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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