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Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism),   ISBN:9780534647186
     
  Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism)

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Binding: Paperback
Release Date: March 2005
Edition: 8
List Price: $115.95

Average Customer Rating:
Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5

ISBN-13: 9780534647186
ISBN-10: 0534647189
Author: Roger D. Wimmer, Joseph R. Dominick
Publisher: Wadsworth Publishing
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Summaries and Customer Reviews are supplied by Amazon.com

Summary:

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Customer Reviews:

Average Customer Rating: Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5 Score = 4.5

The book looks good
Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5

Although it arrived almost two weeks late, I was happy to finally get a book that still looked new and it was used. In great condition from the cover to pages, and no highlighted markings in the text.

Helpful and useful.
Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4

Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.
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