Deluxe: How Luxury Lost Its Luster,   ISBN:B001QXC4P4

Customer Rating: 

This book is not only a revealing book, but also an educational book for those who want to understand the industry more.

Customer Rating: 

I really like to research luxury items and tho I can't afford something like a Birkin, I am facinated as to how a simple handbag became such a style icon. Hence, "Deluxe." In this book, the author gives us historical refrence to how luxury originated and goes into modern day times, as well. It's a truly facinating read and I'd recommend it to everyone, even those not so intrested in luxury items.

Customer Rating: 

This is a fascinating book and very well written. I loved it so much I've purchased two more for friends.

Customer Rating: 

This book provides a thorough look in to the background of Luxury brands. I found the information fascinating and enjoyed the style of the book.

Customer Rating: 

"Deluxe" is full of interesting anecdotes about different sectors of the luxury industry. Even for someone who has no background or previous interest in the fashion industry, this book will be a real eye opener. It is a must-read for anyone who has considered purchasing an LV branded sachel--either in the flagship store or on Canal St.

Some of the different areas covered are: the growth of Louis Vuitton as a luxury brand, the takeover and transformation into the LVMH mega corp, the changing nature of "luxury", the branding game, and the importance of the Japanese consumer. The big picture is the comodification (and loss of "magic) of luxury, and this journey takes place chapter by chapter. Depending on your level of exposure to the subject, it is either like witnessing a train wreck in slow motion or watching a Hitchcock film, being held in eager suspense. There is also a good balance of haute couture froth and solid business info; this is not like reading the latest issue of Vogue (and that is a complement).

I only witheld the last star because I would like to see a second edition of this fantastic book covering the latest issues in regards to the luxury machine: the global recession, environmental issues, emerging consumer markets in BRICs nations, and the collapse of the Arnault/ LVMH strategy itself. In a few years "Deluxe" might read as dated. Even so, it will serve as a portrait of a certain time and frame of mind.